Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
The electric car company may have closed its press shop, but the communications function remains vital.
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Also: Ford brings back a holiday season staple, Yorkshire Tea’s masterclass in Twitter engagement, a guide to digital marketing across channels, and more.
What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
Mind these guidelines to write more compelling memos, sharper emails and meatier reports.
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
