When looking for earned media, get your owned and paid channels in order
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Here’s a roadmap to navigate the social audio craze and tap into the potential of the latest viral social platform.
It’s time to reimagine benefits for our hybrid world.
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar.
Ragan Training experts deliver tactics to help you succeed. Here are three tips to help staff adjust to change and embrace a brighter future, shared during a Ragan change management workshop.
Program schedules were revised to provide in-home educational content during pandemic, earning the program first place in the ‘Community-Nonprofit Partnership’ category of PR Daily’s 2020 Nonprofit PR Awards.
Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally.
Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.
Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.
Kristin Graham sees a new paradigm shift that will lift all communicators.
Here’s how to help employees cope amid constant change. Insights courtesy of Diana Peltier, who’ll share more in our March 9 “New Change Communications Strategies for 2021” workshop.
Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference.
The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.