Panthers, NFL and Dannon condemn Cam Newton’s sexist comments [Updated]
The quarterback recently laughed at a female journalist who asked him about his teammate’s routes. Though he expressed regret, Newton has not issued an apology.
The quarterback recently laughed at a female journalist who asked him about his teammate’s routes. Though he expressed regret, Newton has not issued an apology.
Take your career to the gridiron with this week’s featured job: NFL Media seeks an integrated marketing manager. Plus, a roundup of open positions.
In an increasingly digital world, you might think this communications tactic has gone by the wayside. One marketing pro argues that it hasn’t, if you follow these steps.
Ask executives to answer all staff questions within a day. Surprise workers with ice cream. Send top performers on a trip. And inspire everybody with the story of the guy who lost 100 pounds.
The retail giant’s CEO has been live-casting parts of meetings, intros to speeches and other events. Whoever thought Geena Davis would be thrilled to sit for an interview in Sam Walton’s old office?
With enough planning and an eye for detail, communicators can make sure their next celebrations and conferences go off without a hitch. Use these tips as a guide.
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the trend.
As more NFL gridders opt to take a knee or raise a fist during the national anthem before games, companies and teams seek to strike a delicate balance in responding.
The Olympic swimmer is taking steps to restore is image—including an interview on ‘Good Morning America’ and appearing on a reality show. Is it helping or hurting him?
Brand managers for non-sponsor organizations must be vigilant to ensure that their content doesn’t contain references that the IOC says violates trademark rules.
Basketball players will soon be walking advertisements—and could offer ample airtime for big-time brands looking for exposure.
Just landed a marketing management gig at a big organization? Great. Get ready for a busy 30 days.
PR pros love to talk. Combine this trait with your knowledge of the industry to create a podcast. One production aficionado explains how to take your talents to this genre.
Twitter was active last night during the Academy Awards, social media managers skirted the controversy—except for one brand representative’s misstep.
The virtual world of romantic relationships can teach brand managers much about partnerships with social media personalities. Here are a few tips.