5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
A new year is just around the corner, but until it arrives, we are counting down some of readers’ favorite stories from the past 12 months.