5 ways to create extraordinary consumer experiences on LinkedIn
From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.
From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.
In a humorous effort to mark leap year, the fast-food chain made altered versions of its consumer favorites for those who don’t want ‘all the meats.’
An effective social media can strategy bolster relationships with consumers. Here are four ways to ratchet up your brand’s interactions through online networks.
Three notable campaigns are grabbing early attention for a creepy combo creature, dozens of dashing Dachshunds and an unlikely source ranting about irresponsible behavior.
There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.
The ‘lean, mean, green fighting machines’ aren’t just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
Did the organizations’ designated tweeters compete ably with the amusing confessions by office jokesters? Only if the brand managers were witty. The odd peeing puppy helps, too.
There are several elements to crafting a persuasive message that resonates with your target audience. Here’s what you should consider.
Some can discount the importance of online marketing, especially when brand managers’ efforts on social platforms become stale. Model your campaigns after these organizations instead.
The White House’s advance billing set the bar high. The president addressed four key questions in a breezy style, but his usually fiery oratory felt only lukewarm, this speech teacher opines.
As a craft, PR pitching continues to evolve. For those in the industry, this should be a lesson in changing with the times. Here are ways to keep up with strong story pitching in the new year.
When a reporter doesn’t arrive on time, shows up dressed a little too casually, bristles at being corrected or otherwise acts unprofessional, it can be a pain.
A reporter’s monthlong inbox experiment proves that PR pros hunger not only for press release pickups, but for meaningful relationships. Don’t we all?