Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.
Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.
Also: The majority of PR pros consult on DE&I issues, DiGiorno offers free ‘pi’ for the Super Bowl, Kraft offers sweet, pink macaroni and cheese, and more.
