As organizations continue to chart these uncertain waters, it’s important to have gratitude for the stakeholders that have kept them afloat.
As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.
Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
With a new social media platform comes opportunity—and also risk.
Kristin Graham sees a new paradigm shift that will lift all communicators.
Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.
Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?
Also: Kroger responds to third-party data breach, Spotify launches in more than 80 new markets, Twitch highlights Black content creators and streamers, and more.
Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.
Gain prescient, timely takeaways for your department from Ogilvy’s employee experience experts.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
A panel of experts share timeless (and timely) tips for finding your way in a chaotic professional landscape.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
