You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
From Facebook tips you weren’t aware of to signs you’re working too much, another sign might be if you missed out any of these must-reads this past week. Take a well-deserved break and do it now.
More and more brands are buying into the ‘prankvertising’ trend. Is it a sustainable model for drumming up publicity?
The holiday shopping season starts earlier and earlier every year, so why not map out your social media push?
A company can’t survive going public on earnings alone. A smart communications strategy—internal and external—can make or break the entire effort.
Arthur’s Day honors the Irish brewery’s founder, but not everyone raised a glass to salute what’s being slammed as a ‘cynical marketing ploy.’
Like food with ingredients just out of the garden, the best PR is fresh and local.
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.
Compulsive phone checking? Check. Know more reporters than friends? Check. Constantly on social media? Check. And the list goes on.
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
Knowing how your employees are using their time and which clients are bringing cash into your firm are the keys to successful budgeting.
If the enigmatic and dashing lead character of AMC’s ‘Mad Men’ worked in PR instead of advertising, he’d have decidedly different traits.
Oreo’s recent Twitter banter with AMC Theaters and Kit Kat may have been fun and engaging, but is it a marketing strategy others should replicate?
Monday was a busy day on the Web, as a number of companies spoofed their audience with holiday hoaxes.
Press release services are taking special precautions.
