5 themes that will define PR in 2022
Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.
Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
When facing the unknown, you might not even know everything you think you know.
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.
PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.
Think multi-channel and measured.
Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
After another year of twists and turns, pandemic setbacks and miraculous vaccines, let’s take a moment to be thankful.