Ragan Insider Contributing Writer
Five ways to tighten your writing
It’s time to put your prose on a strict diet. Here’s how to shed a few words.
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Ragan Insider Melissa Underwood
Do your press releases make the grade?
Clean up gobbledygook and other mishaps to improve the state of press releases.
Ragan Insider Sally Falkow
What journalists need from PR people
It’s simple: Find out what they need and give it to them.
Ragan Insider Ari B. Adler
Aha! The survey results are in, and, er, well, ummm …
Social media studies cover virtually everything and reveal virtually nothing.
Ragan Insider Christine Kent
How to craft media-friendly surveys
Public relations pros should take advantage of the media’s need for statistics and surveys.
Ragan Insider Ragan Staff
Survey says hiring in marketing and communications to increase (barely)
A national study by The Creative Group found that 12 percent of marketing and advertising executives anticipate an increase in hiring within the first quarter of 2011. Problem is that 8 percent of respondents expect a decrease in hiring, and 80 percent anticipate no change. That four point difference between an increase and decrease in hiring only accounts for a one 1-jump — well, more of a slight hop — from the same survey last quarter. There is good news for PR professionals. Take a lo…
Daily ScoopEmma Atkinson
Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism
Also: Baskin-Robbins updates social media to match brand refresh.
Daily ScoopEmma Atkinson
Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
Daily ScoopEmma Atkinson
Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse
Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.
Daily ScoopEmma Atkinson
Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies
Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.
Daily ScoopEmma Atkinson
ESI Energy downplays guilty plea over 150+ dead eagles, travel brands weigh waning support for mask mandates, and Lego’s metaverse play
Also: Miller Lite takes on #NationalBeerDay with goofy new product launch.
Daily ScoopEmma Atkinson
Pinterest bans climate misinformation, Google’s DeepMind addresses its sexual misconduct process and Americans question safety of self-driving cars
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Daily ScoopEmma Atkinson
Starbucks CEO looks to reconnect with employees, bad timing the No. 1 reason email pitches are rejected and PR pros can consult as bias checkers on Hollywood films
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.
Daily ScoopEmma Atkinson
Meta roiled by week of bad headlines, 60% of reporters say they check companies’ social media pages and Skippy Peanut Butter issues recall
Also: Duolingo offers a tongue-in-cheek message for April Fool’s Day.
Daily ScoopEmma Atkinson
The Academy defends inaction during Oscars, tracking sentiment over religious objections to vaccines and Bruce Willis’ diagnosis prompts dialogue on aphasia
Also: a look at Twitter’s unrequited love for the NASA Perseverance Rover.
