What is pre-newsjacking? Here’s why you should try it.
Get ahead of the news cycle.
Get ahead of the news cycle.
The industry is enduring an existential crisis. Here’s how to thrive through it.
Here’s a rundown of what journalists say they do and don’t expect from PR pros.
Also: A cotton candy lobster will star in her own line of NFTs.
The newsletter boom is on. Here are four considerations to keep in mind before adding Substack or other emerging platforms to your media outreach.
Also: A former Gap employee hunts down old in-store soundtracks for a nostalgic project.
Also: CEO tweets sorrow over laying off 87 workers from the ‘Cameo Fameo.’
Executives aren’t being held to the same standard on in-person work as other employees. Here’s what to do about it.
The streaming giant laid off at least 10 people from its Tudum site.
Also: Duolingo’s Twitter account is a case study in user-generated content.
Also: The bus system in Anchorage, Alaska offers a cautionary tale with Easter social media mishap.
The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession.
Also: Miller Lite takes on #NationalBeerDay with goofy new product launch.
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.