6 lessons dogs can teach PR pros
This agency head says our furry companions can unleash quite a few communications insights. Consider these takeaways.
This agency head says our furry companions can unleash quite a few communications insights. Consider these takeaways.
Building lasting and effective relationships with consumers starts with understanding your brand’s foundation and voice. Consider which your brand emulates.
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.
Soaring oratory begins with storytelling and setting limits, and it culminates with preparation and engagement techniques.
Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.
Derek Jeter and Alex Rodriguez sat down to talk about their pet causes on BTIG Charity Day. When the interviewer veered off topic, the tandem righted the ship—with lessons in media savvy.
We’re used to shooting off emails without much thought, but is your lack of attention irritating your messages’ recipients? Beware these email no-nos.
Your principal says, ‘Quick, add some jokes to this speech.’ What do you do? How do you best use humor? Learn from a master.
Sprout Social asked consumers which traits they wanted from organization’s online voices. Honesty topped the options. Humor (without the sarcasm, thank you) ranked No. 4.
We all know we’re supposed to hook readers with the lede. How, though, do great writers inspire us?
When a public address goes awry, learn from it. That way you’ll be prepared to nail that next speaking opportunity.
Have you ever worried that an audience member would pose a question for which you don’t know the answer? If so, have these responses ready.
As with common gaffes of usage and punctuation, botched syntax can distort a writer’s intended message—often with humorous consequences.
You might not think backpacking would enhance your career, but one communicator says solo travel in Southeast Asia has sharpened her skills and buoyed her self-esteem. Here’s how.
Show your human side. Admit your mistakes. The insurance broker offers tips that will help build trust among employees.