Search Results (from the archives)

Ragan Insider   |  Ragan Staff

7 reasons your company should blog

Just in time for the holidays, a list that will either bolster your argument about why your company needs a blog or make you feel worse that — despite evidence to the contrary — your executives will always think blogging is a fool’s errand.

Ragan Insider   |  Ragan Staff

5 tips for writing a snappy blog post

A journalist and editor for the past 15 years shares five tips for writing a better, snappier blog post. If you want to learn even more about blogging—business blogging to be exact—Ragan is giving a Webinar on the topic next week.

Ragan Insider   |  Ragan Staff

O’Dwyer-gate: Waggener Edstrom insists it supports the PR industry

Call this what you will — inside baseball, tempest in a teacup, Battle Royal 2010: Intensity in 10 cities! — but people in the PR industry are talking about industry newsletter publisher Jack O’Dwyer’s decision to charge companies to appear on his ranking of PR firms. Waggener Edstrom has said it won’t pay, and O’Dwyer singled the company out in a blog post . Waggener exec Kent Hollenbeck defended the company. “We at Waggener Edstrom have decided that this ar…

Ragan Insider   |  Ragan Staff

Study: ‘Digital natives’ trust Google search results above common sense

Next time some snarky 22-year-old says, “Hey grandpa, maybe that program worked on your Macintosh 128K, but it won’t fly in this century,” tell him he’s a gullible nerd. “Pffft, whatever, right?” he’ll respond. And then you’ll throw the results of this Northwestern University study in his face. The study “discovered that college students have a decided lack of Web savvy, especially when it comes to search engines and the ability to determine the credi…

Ragan Insider   |  Ragan Staff

4 ways to get more comments on your next blog post

These tips aren’t revolutionary. They basically follow the same rules that a newspaper columnist — or TV pundit — adhere to in their jobs. Express an opinion; make a claim, et cetera. Just make sure you’ve got tough skin. The comments may not be pretty.

Ragan Insider   |  Ragan Staff

Newspapers: Worse than airlines and cell phones in customer satisfaction

In the first quarter of 2009, consumers said they were more satisfied with airlines and cell phone providers than newspapers. This comes from the American Customer Satisfaction Survey, which— duh —surveys American consumers on their satisfaction with various industries. Scores are tallied from one to 100. The newspaper industry notched a 63, airlines a 64 and cell phone providers 69. Full-service restaurants scored the highest with an 84. Related Editor & Publisher The Associated Press has be…

Ragan Insider   |  Ragan Staff

Facebook group criticizing United bike policy continues to gain traction

United Airlines upped its fee for flying with a bicycle to $175 from $85, a move that so irked one traveler he launched a Facebook group titled, “ United Airlines is Ridiculous to Charge $175 Each Way to Travel with a Bike .” The group has more than 7,000 members. United’s official Facebook page has slightly more than 15,000 members. United has said it will review the policy. United spokesperson Robin Urbanski told the Chicago Tribune , “At the end of the day, that is what so…

Ragan Insider   |  Ragan Staff

Future of news grim — but not that grim, according to smart people

The phrase “the news game is changing” is about as cliché as the zinger, “Heidi Montag is kinda plastic.” However, smart folks still have insights into the nature of the techtonic changes taking place. For instance, this clip, provided via Six Pixels of Separation , features a roundtable discussion about the future of news. Among the insights of the panelists: There will still be professional journalists and news organizations to do the primary reporting that requires trainin…