Infographic: Top social media trends, by the numbers
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
BB&T and SunTrust joined forces intending to create a top-flight institution, but to avoid favoring either partner, they chose a neutral name that has left many scratching their heads.
Making your agency turn a profit requires knowing what you are good at, and what jobs you should send to someone else. Here’s how to know when to say “no.”
The reality-TV star ripped Jack in the Box with a vague complaint. Even absent an @ mention, its social media team responded quickly, but competitors pounced—some more deftly than others.
Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine.
You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet.
Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.
Hey, let’s just keep it simple. It’s easier that way.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
It can be too easy to lose sight of your long-term goals amid all the daily tasks of a PR career. Here are some tips to make sure you keep your eyes on the big picture.
You can drive yourself crazy in the pursuit of perfection. Take a step back and follow this advice for making writing easier.
Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high-quality videos. Here are ways to jump-start your efforts.