The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
Run, don’t walk, if you spot these red flags during the interview process.
The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility.
Eliminate tautologies from your copy; your readers will thank you.
Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
