Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.
As purveyors of smart household appliances battle public fears about surveillance, an eavesdropping device certainly doesn’t help. Can Google reassure rattled customers?
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
The way we tell stories is changing. Robert Hernandez of USC’s Annenberg school recently argued that communicator must work hard to compete in the modern information economy.
The renowned business magnate is comfortable with self-deprecation and plain talk, offering a wealth of winsome, relatable narratives that build trust and admiration.
The fast-food chain is testing some sweet and tangy new flavors with the hopes of grabbing some new—and younger—restaurant-goers. Here are details.
Statistics are all well and good, but a compelling narrative stays with an audience far longer. Here are a few ways you can get your audience on board for your journey.
The National Association of Realtors is using the show’s Phil Dunphy to tout the organization’s real estate distinction in a new marketing campaign.
Common blunders rob the heart and excitement from your organization’s stories. Here’s how to identify and avoid these messaging missteps.
From learning about a client’s industry to identifying the best reporter for a story pitch, research makes public relations efforts more effective. Here are some starting points.
Find out how well your content is boosting your other efforts with these services that range from free to rather pricy.
Maryland politician Kirby Delauter demanded that the Frederick News-Post no longer use his name. The paper turned around and printed his name 27 times in one editorial. (Updated)
People are far more likely to spread the word about your organization when they have a story to tell.
