4 ways to fit the changing frame of ‘newsworthy’
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Here are three ways PR pros can piggyback—or leapfrog—breaking news stories.
PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.
It can be hard for communicators to keep up with the content bombardment of content online. Here are a few ways this tool can help.
Publishers will be able to send their fans ‘Twitter-like’ notifications through the app, according to reports.
The instantaneous collaboration that comes with a newsroom environment is increasingly important for PR pros.
Don’t get lured into the trap of trying to make every piece of content you produce go viral. Instead, be consistent, have a publishing philosophy, and build an audience instead.
But Sen. Marco Rubio set Twitter ablaze for a sip of water he took during his rebuttal of SOTU.
Whether you’re getting the ax or you’re doing the axing, there are guidelines to follow when relationships come to end. Follow them, please.
The practice of tying a PR pitch into current events drew criticism recently. But the author says it’s nothing to worry about, as long as PR pros are paying attention a few key tenets.
Would that make it coffee breaking news?
The new managing editor of the Chicago Sun-Times spoke with PR Daily about the challenges of reaching audiences and the role of social media.
As President Obama wrote his speech on Sunday, a former Rumsfeld staffer tweeted: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”
Ways brands fumble Women’s History Month.
It’s time to stop.