Who in your company needs media training? It’s not just your CEO
You definitely need more than one person who can handle the media. Here’s why.
You definitely need more than one person who can handle the media. Here’s why.
Plus: MrBeast Burger virtual kitchen collab leads to lawsuit, Apple takes measured steps with AI.
Put yourself in the best position to thrive — no matter the economy.
Grace Keith Rodriguez shares how advice from her parents helped her embrace a nontraditional path into PR and beyond.
Packaging and trendspotting played key roles.
Exploring the roots of this fatigue — and how to keep your focus on your goals.
There are some special tricks to know.
You have to figure out what you believe in.
PR strategy is an art, not a science. There are best practices, but the approach you take will vary with each announcement depending on what it is and what you ultimately hope to accomplish.
The future of drug approvals could be at stake, and the organizations aren’t staying silent.
Own your mistakes.
Fiona Ma gets real on how she’s working to put people back into public service.
Tell more connected stories.
They may write great books, but these writers also offer lessons that any communicator can use.
Plus: Customer trust continues to fall.