One of the biggest names in Hollywood is banking that a single hashtag will draw a crowd to what has otherwise been a low-key promotional effort. Plus, add a couple of verses to your periodic table song.
Read the pitch that was so shameless it landed on two blogs, with congratulations for a job well done from the bloggers.
If you’re not surprised—if this doesn’t make you ‘completely rethink’ how you use social media data—the researcher has promised to buy you a drink.
The queen of talk is trending on social media today as her farewell episode airs. Will it leave a void for small businesses seeking national exposure?
How did a prediction from an obscure radio host become the most popular topic on the Web? A great PR campaign. Take heed of these lessons—if we make it past Saturday.
The burger chain opened its first Texas franchise this week. Wait until you see the reaction. OMG.
Danya Proud loves Big Macs and Shamrock Shakes, but she has little appetite for the PR industry’s oft-maligned medium—unless they’re well done.
Remember the seminal half-hour comedy from the early ’90s? Turns out Zack Morris, Screech, Kelly, and the gang knew a thing or two about PR, sort of.
This regular feature gives you the scoop on the latest and most useful social media platforms, helping you answer the question: What did I miss this week?
One of the 17 Bureau Chiefs behind @FakeAPStylebook on Twitter and the new book Write More Good selects some gems.
According to some recent data, geolocation sites like Foursquare and Gowalla are not all they were cracked up to be.
Twitter and Facebook may have the digital market cornered, but communications pros shouldn’t forget these other networks.
No kidding. Twenty press releases from American Airlines impressed a reporter for the Dallas Morning News. Don’t try it at home (or at work—especially at work).
Former health-care PR exec Wendell Potter’s book Deadly Spin captured the 2011 Ridenhour Book Prize.
Justin Bieber dominates this list, but there are a couple of surprises. (Like ‘Charlie bit my finger—again.’ Come on! That’s adorable.)
