6 social media marketing mistakes to avoid
Stop making mistakes that are fatal to your marketing objectives.
Stop making mistakes that are fatal to your marketing objectives.
The industries with the highest response rates are telecommunications and airlines. Does that surprise you?
They’re becoming less common, but there are certain occasions in which it’s necessary.
Some employees would rather get a root canal than talk to the media. If it’s your job to prepare them for an interview with a reporter, this handy guide will help.
Follow the likes of Dell and Cadbury and engage your fans in a hangout. Unveil a product, answer questions, or try one of these other four ideas.
Your Facebook followers want images. They’re starving for them—so give them want they want and watch the ‘likes,’ shares, and comments roll in.
Want to discuss social media with professionals from all over the country? Don’t miss out on these popular Twitter chats.
Here’s a cheat sheet for any political PR pro, advisor, aide, or candidate. Any political hopeful had better be able to answer these simple questions. How many can you answer?
President Obama said he supports same-sex marriage. A bombshell announcement that will cause a ripple effect.
Given that the Washington Post has accused PR folks of lobbing loogieballs, let’s hear what the press does to get your goat.
How do you get started? What should you write about? How do you make money? Learn the answers to these questions and more.
Get ready to take a hard look at your Twitter and Facebook accounts to determine whether you’re doing it right.
Here’s one: What was your best McGuyver moment?
Dole Food’s inaction following its recall of bagged salads is a case study of what not to do.
Meeting with a potential client can turn into an expensive and time-consuming chemistry test, says the author. Here are ways to fix it.