What if Lance Armstrong had corporate PR tools?
The cyclist will tell Oprah tonight that he took drugs, a likely start toward rebuilding his image. What tools and tactics might a Lance Armstrong LLC use to rebrand?
The cyclist will tell Oprah tonight that he took drugs, a likely start toward rebuilding his image. What tools and tactics might a Lance Armstrong LLC use to rebrand?
As the superstorm pounded the East Coast, marketers and PR pros excelled and stumbled at their endeavors.
Roses are red; violets are blue; could this be the job for you?
Business in the front … party in the back. Plus, the most offensive ads in the U.K., Salty Watermelon Pepsi, the cost of a college education in 18 years, the most extroverted city in the U.S., and more.
It must stop, says the author.
Play on, player.
Mmm, mmm, good.
Although the survey size was small—and the company performing it has some skin in the game—the results offer an important reminder for brands.
It’s never been harder to do this job. Here’s how to remain relevant and not get bogged down fighting the wrong battles.
You’ve seen social networks tear companies apart. Here’s how to keep your brand’s reputation safe the next time a crisis hits.
Those who give an online voice to their brand should take note: Some in the mainstream media seek to establish firm aggregation guidelines and best practices.
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Videos are the most dynamic communication tool– if done properly. Let expert Drew Keller walk you through the dos and don’ts of successful videography.
Although disjointed, the department is more important than ever, according to new research from Altimeter Group that identifies trends in the industry.
Reporters turn to sites to report breaking news, hunt for a spokesperson and look for story ideas.