The social platform’s online community is a diverse hive of subgroups that can be perfect for targeting a segmented audience—but requires its own unique strategy.
Netflix and Spotify have drawn on customers’ statistics to tell resonant stories. Not everyone is along for the ride, as some see the tracking of consumer habits to be intrusive, at the very least.
Save $250 on these exciting training opportunities and make 2018 a year filled with professional development.
The Disney film is tearing it up at the box office, and is the perfect example for communicators looking to engage the 52 million Latinos living in the U.S.
Local publication Cambridge News made the rounds online after it was published with the design instructions splashed across its front page, instead of the actual headline.
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
Get out your digital thumbtacks and start pinning up your holiday wish lists with this week’s featured position. Plus, check out our latest roundup of job openings.
Don’t wear out the season with grating word play. Here are some tragic missteps to avoid when writing about the holidays this year—heck, any year.
Whether you’re touting an exciting startup or breathing new life into a familiar organization, these tips can offer fresh approaches for PR pros.
Brand managers are hoping to interact with consumers who are gearing up to enjoy the holiday feast—and many are hoping to stand out with wacky recipes, products and more.
A postmortem is a wise idea, but why rely on hindsight alone? Try these real-time approaches to ensure that every effort surpasses its predecessor.
The coffee chain and retailer both announced interactive customer experiences in hopes to boost sales—and brand buzz.
These nonprofits are changing the world and transforming the communications industry at the same time.
If your firm is throwing a celebration for the upcoming holiday, use this list as inspiration to your inner character.
Communicators often spend hours perfecting their clients’ brands and campaigns, but you shouldn’t forget about your own professional desires.
