A balance of both side’s efforts is crucial to growing your brand image, but how do you get them to coexist? Follow these guidelines.
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.
With the increasing focus of online content and social media interaction, brand managers can find it hard to keep consumers from jumping ship. This infographic can help.
You’ve spent time crafting your corporate newsroom into a website where investors, reporters and consumers can find value. Are you ready to share it with audiences worldwide?
The greatest article you’ve ever composed does you no good if potential readers don’t open it. Follow these tips to improve your chances of reaching more eyeballs.
There’s a glut of content, and much of it is mediocre.
Take out your notepads. Many old-school skills can revitalize your tired content strategy. Here are insights from one of the best-received speakers at our PR Daily World conference.
What should you do after you’ve crafted the perfect marketing video? Here are a few avenues to explore—and how to give your views a boost.
Simply grabbing stuff off others’ websites and slapping it on your own isn’t enough. Savvy online marketers reassess their target audiences and tailor the online mix to their evolving interests.
Writers and marketers have a lot in common. Instead of separating your most talented content creators, here’s how to use both to revamp your strategy.
Impeccable content curation, stunning videos and strategic-influencer content-marketing projects were among the impressive submissions we received this year. See who earned a finalist rating.
Want to increase your reach on social media? Target consumers based on their location. Here’s how the social media platform is making that option more accessible.
Data can be overwhelming—especially for PR pros. Don’t run away from important facts, figures and metrics; embrace them. Here’s how.
Combining these tactics can boost the quality of what brand managers create as well as increase engagement with consumers. Here’s how.
