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Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}Maine lottery kills suggestive rebranding effort{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/kwikie-maine-lottery-scratch-ticket.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}The state gambled on a marketing ploy it hoped would help sell more tickets, but it doesn’t pay off. Plus, GE helps makes BuzzFeed more efficient, typography, brand voice, hipsters are so over Urban Outfitters, coffee-fueled cars, DIY PR tips,, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. Sex may sell, but in Maine, it looks like lottery buyers require a little foreplay. According to Heavy.com, when officials issued plans to rebrand scratch-offs under the name “Kwikies,” the only thing quick was the response from the state's 1,300 ticket retailers. WSCH 6 reports that Maine’s Bureau of Alcoholic Beverages, Lottery Operations hoped the marketing ploy would increase sales, yet customers, store clerks alike were made uncomfortable by the term’s sexual connotation. So much so, in fact, the bureau has dropped the effort. Said director Gerry Reid: “We had considered the risk. We were overly optimistic. Now we'll move on.” Spokesman David Heidrich also added: "Some thought the name was sexual in nature. That was absolutely not the intent, to be provocative in any way." If the intent of Disney’s new branded content site was to resemble that of BuzzFeed, consider it a job well done, at least that’s what PRNewser says. So maybe it doesn’t look exactly like my BuzzFeed. Reports Creativity, a new feature for the site sponsored by GE called the “Efficiency Machine” allows visitors to tweak content, stories to their own interests. One of those stories for a lot of sports fans is the site’s “personality-based rooting guide” for this first week of March Madness. However, marketers should be equally as interested in these demographic traits. Reports USA Today, the NCAA basketball championship provided a number of them with low-budget opportunities to get their brand or client involved in the tournament without paying for huge ad buys or sponsorships, particularly through social media. RELATED: 5 PR lessons from March Madness Speaking of social media, Business 2 Community provides marketers with a simple equation it claims can solve any social media crisis. A general crisis facing any brand, especially in the digital environment, is homing in on its voice. Paper Leaf explains why typography often plays such a huge role in this. RELATED: 12 most overused brands that can damage your brand Meanwhile, Urban Outfitters is suffering from a crisis of hipster-ly proportion. Although their fidelity for cheap beer might have saved the Twinkie, the skinny-jeaned consumer base may have sank same-store sales for the retailer last quarter, which were flat due to an excess of customer returns, according to Business Insider. Vulture received an unexpected return on Monday following the culmination of its “Sitcom Smackdown,” a three-week long special report that sought to determine the greatest TV comedy of the past 30 years. The final bout pit “The Simpsons” against “Cheers”—and the great people of Springfield prevailed. Afterwards, the site received a cordial email form none other than one Homer J. Simpson (by way of showrunner Al Jean). Read what he had to say here. As for me, I’ve never been able to say enough about my good friend coffee—and it appears I’m not alone. Time alleges that there might be nothing a good brew can’t do, including set a world record for a new coffee-powered vehicle. So it seems PR pros aren’t the only ones fueled by caffeine: The coffee habit is a nonnegotiable cost when it comes to funding your PR efforts. However, Forbes proposes seven other simple steps to better DIY public relations that could save you from breaking the bank. And saving this story for last, The Huffington Post shares a surprise proposal that a news anchor’s boyfriend fiancé pulled off live on the air: FOX 54 WZDX – Huntsville News, Weather, Sports Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. (Image via){/%BODYCOPY%} {%ID%}14079{/%ID%} {%DATAID%}8ed32202-f223-418c-9c0f-6649e50fcad7{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/20/2013 1:50:42 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/14079.aspx{/%LINK%} {%BYLINE%}

Maine lottery kills suggestive rebranding effort

The state gambled on a marketing ploy it hoped would help sell more tickets, but it doesn’t pay off. Plus, GE helps makes BuzzFeed more efficient, typography and brand voice, hipsters are so over Urban Outfitters, coffee-fueled cars, DIY PR tips, and more.

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}‘My Little Pony’ finale kicks up quite the little controversy{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/twilight-sparkle-screengrab.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}Transformation of one of the  show’s stars into a so-called ‘alicorn’ sends fans over the edge. Plus, scandalous vanity plates, the evolution of the résumé, AARP wishes Michael Jordan a Happy 50th, apps for PR pros, the Quadriginoctuple Frap,, more.{/%CAPTION%} {%BODYCOPY%}Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories, amusing marginalia on the Web in this, #TheDailySpin. Until recently, I thought vampire-crazed teenage zealots had the lockdown on “Twilight” fandom—then I learned of the fictional fanaticism that extended beyond the world of bloodsuckers to that of the elusive unicorn. According to Wired, devotees of “My Little Pony: Friendship is Magic”—yes, you read that correctly—went berserk after an eccentric plot twist leaked online that one of the show’s star characters, “Twilight Sparkle,” would transform into an “alicorn”—think Pegasus meets unicorn—during the program’s season three culmination. Watch a clip from the “controversial” finale below: As controversial as “My Little Pony” storylines might be to the vibrant circle of cartoon foal devotees, it isn’t anything compared with the scandals that brewed from each of the 11 contentious vanity license plates collected by mental_floss. A different scandal has caught the eye of someone browsing the Le Mars Daily Sentinel. According to Gawker, the newspaper of a tiny Iowa town—with a population of 10,000, the self-professed “Ice Cream Capital of the World”—published a questionable, “rare” same-sex marriage announcement. An anonymous tipster described the incident as “a real risk for small-town print to make”; however, I’d say the risk is the accompanying Photoshop-esque wedding photo. Another risk that presumably more job-seekers seem willing to take has to do with their résumé. From a fake Amazon page to a proficiency in Mario Kart, applicants are doing anything to be noticed, something that should be updated on Rezcore’s infographic on the résumé’s 500 year evolution. RELATED: 10 résumé tips to help you land a job If your eccentric résumé lands you the job, make sure you do it well. Otherwise, your work is simply asking to be featured on a new Tumblr chronicling people’s professional failures. Don’t miss checking out “You Had One Job.” Meanwhile, it was a missed typo that cost a British woman roughly $40,000. Transferring her monthly paycheck into a joint account that she thought was shared with her husband, the unnamed woman was sickened to learn she’d be one-digit off over the course of nearly two years. Yahoo’s Shine blog details the full story, as well as provides tips on avoiding a similar mistake. Maker’s Mark clearly made a mistake when the company announced last week that it planned to “water down” its bourbon—in other words, reducing its alcohol content—a move that angered a number of its customers. On Sunday, the liquor maker corrected course, pledging to restore its alcohol levels. Offering an olive branch of sorts, the brand tweeted to its followers: You spoke. We listened. ow.ly/hN3kC — Maker's Mark (@MakersMark) February 17, 2013 It was a Twitter “shoutout” from AARP over the weekend that caught the attention of Michael Jordan. Wishing the sports icon a happy 50th birthday, the organization aimed at people age 50, older tweeted the legendary Chicago Bull his membership card, as well as a special cover of its publication: Retweet this @aarpmag cover to wish Michael Jordan a happy 50th birthday: twitter.com/AARP/status/30… — AARP (@AARP) February 17, 2013 While Twitter is a great tool for tracking stories on various brands, organizations,, even individuals, Gizmodo is taking a poll to find out how many Twitter lists are too many. I don’t know that the same rule applies to mobile apps. PRNewser shares 10 great ones for PR professionals. If only there was an app to get caffeinated PR pros one of these bad boy beverages. Watch as the “Quadriginoctuple Frap,” reportedly the world’s priciest Starbucks concoction ever created at $47.30, comes to life: RELATED: Starbucks introduces its most expensive coffee yet No matter what your brew of choice might be, just make sure to clean out your coffee mug. The Huffington Post tells us why, how. Not to be left out, Burger King has upgraded its coffee. Reports Businessweek, the fast food chain will now offer Starbucks-owned Seattle’s Best Coffee at its locations while “playing catch-up in the espresso battles.” RELATED: Burger King Twitter account hacked I can’t imagine any coffee that would encourage patrons to dine at one of these eateries. Perhaps with a lesson in branding, Complex highlights 15 of the most unappetizingly named restaurants. Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance. {/%BODYCOPY%} {%ID%}13874{/%ID%} {%DATAID%}7662aea6-6955-4694-9f72-1903f3375942{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}2/19/2013 2:53:06 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/13874.aspx{/%LINK%} {%BYLINE%}

‘My Little Pony’ finale kicks up quite the little controversy

Transformation of one of the  show’s stars into a so-called ‘alicorn’ sends fans over the edge. Plus, scandalous vanity plates, the evolution of the résumé, AARP wishes Michael Jordan a Happy 50th, apps for PR pros, the Quadriginoctuple Frap, and more.