Make your Corporate Social Responsibility Awards entry a winner
Award winners from Aurora Organic Dairy, Berkshire Bank and KPMG share their knowledge.
Award winners from Aurora Organic Dairy, Berkshire Bank and KPMG share their knowledge.
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips.
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.
Pew Research Center says half of all users on the popular platform are there to learn how to do something. Here are ideas to boost your video strategy.
The poll of hundreds of U.S. adults finds that younger consumers want bolder stances on social issues, but companies risk alienating half their customer base by taking a public position.
Cash is crucial, but so are meaningful benefits, opportunities, flexibility and recognition.
Drunken reply-alls. Disastrous texting typos. Expletive-laced emails to the wrong recipient. Workers share their most humiliating messaging moments.
PR industry leaders recently met in Austin to talk about new challenges and where PR is headed in the coming year. Here are some of the biggest lessons from the meeting.
Gathering prevailing thoughts and insights requires crafting incisive queries in specific formats. How, then, do you get coverage for what they reveal? It takes more than a data dump.