PR may be Ukraine’s most potent weapon
President Zelenskyy and ordinary Ukrainians are expertly using communications tools to sway the world.
President Zelenskyy and ordinary Ukrainians are expertly using communications tools to sway the world.
Two DE&I practitioners share metrics around recruitment, participation and more.
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Be clear, set the tone, use multiple channels—these tips and more will help you get through to your workforce.
Also: Captain Morgan gives away high-tech punch bowl, FAA reaches 5G expansion agreement with Verizon and AT&T and more.
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.
The senior vice president of communications at OppFi shares takeaways from her work on taking a brand public.
As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Here’s how the trends of the year ahead will change the work of PR pros—both within their agencies and across client portfolios.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.