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Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.

As the strategy gains momentum—and budget dollars—in organizations around the world, communicators say they’re getting more savvy. However, measurement still confounds them.

An investment in high-quality creative collateral can lead to higher conversion rates, better SEO, increased brand recall and traffic to your website for years to come.