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Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: And the hardest word in a game of Hangman is …{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/jazz.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Writing, Editing{/%KICKER%} {%CATEGORIESID%}e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 055d8a23-ee23-4f9c-a2f4-df030843f312, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}Think Roxie Hart or Karl Malone. Plus, apes with iPads, the rich, unethical, the lady Meryl Streep forgot to thank at the Oscars, Spam finds its voice,, more.{/%CAPTION%} {%BODYCOPY%}Considering all of the uncommon letter pairings, tricky vowels, you might be surprised to learn that the hardest word in a round of Hangman is only four letters in length: j-a-z-z. Maybe you’re more of a Words with Friends kind of person. Just don’t exclude you’re animal friends from the mix. As part of Orangutan Outreach, iPads have been donated to zoos in Milwaukee, Florida, Houston,, Atlanta in hopes of discovering new ways to study the animal. And don’t be upset when the apes win. They are considered the smartest of primates. If they were that smart, you’d think those apes would have waited to get the new iPad 3 when it debuts Mar. 7. If you line up for a new iPad with one of America’s 1 percenters, be careful. They may cut in line, grab your new device, or worse. According to a new study, wealthier people are more apt to behave unethically than those of poorer ranks, with greed, self-interest seen as good pursuits. The poor, the affluent,, everyone in the (shrinking) middle were more than happy to see the Dow close above 13,000 on Tuesday for the first time since the financial crisis struck in May 2008. Must be that boost in consumer confidence. Sunday’s Oscars telecast received a boost in viewership, up 4 percent from 2011 with an audience of 39.3 million people. However, it wasn’t enough to outshine this year’s Grammys that pulled in 39.9 million. The Grammys even won on Twitter when compared to the Academy Awards, despite J-Lo’s alleged nip-slip or the wrath of Angie’s right leg. However, one controversy from Hollywood’s biggest night might be Meryl Streep’s Best Actress win for “The Iron Lady”—not because it snubbed Viola Davis’ performance in “The Help,” but because Streep didn’t thank Margaret Thatcher, whom she portrayed on screen. Thatcher might not have received any love, but according to PRNewser, there are at least four reasons PR pros are going to love Facebook Timeline for brands, which rolled out today. Meanwhile, fans of MTV are sure to love its new social sharing tool, “MTV Under the Thumb,” so long as they live outside the U.S. The service that provides access to MTV content on mobile devices is only available in seven European countries for now. Americans can still satiate their musical hunger with a new app called “The Social Radio,” which sort of serves as a radio news bulletin for your social networks interlaced with the music you love. (via UrbanDaddy) SPAM, a brand that generally gets no love, is hoping its first-ever spokesperson might change that, though strictly judging from Sir Can-A-Lot’s name, stature, we find that hard to believe. Even harder to believe are the slogans of a Chinese campaign touting the country’s one-child policy. For example, "If you don't get sterilized, your house will be demolished.” Officials said the phrases, which appeared in Communist Party newspaper People’s Daily, would be reworked. So something like, “If you don’t get sterilized, your house will be moved to a re-education camp.” (Image via, via){/%BODYCOPY%} {%ID%}10966{/%ID%} {%DATAID%}27da1472-1d7f-408c-a756-f2b1f711b321{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}3/1/2012 2:46:56 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/10966.aspx{/%LINK%} {%BYLINE%}

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Levi’s campaign becomes ‘ludicrous’ PR problem{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/Levis-hotness-comes-shapes-sizes.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619{/%CATEGORIESID%} {%CAPTION%}Hope the company fills out its jeans enough to cushion the fall of this one. Plus, Amazon caught illegally selling whale meat, Apple nears 25 billionth app download, ‘Community’ returns, ‘Mad Men’ teases, D.C. cheats,, more.{/%CAPTION%} {%BODYCOPY%}Oh, Levi Strauss, we thought you learned your lesson the first time. When your creative team pitches an idea that deals with a woman’s posterior—particularly the scope of said backside—you should just move on. Otherwise, you wind up in your present predicament. The current campaign, “Hotness Comes in All Shapes, Sizes,” sounds great on paper, but it fails in its execution. Instead of actually showing women of various shapes, sizes, the campaign features nothing but skinny ladies. And it’s “ludicrous,” says the blog Jezebel. Levi’s isn’t the only brand in hot water. In fact, something from the water got Amazon in trouble. The Environmental Investigation Agency reports that whale meat was being illegally sold via the company’s Japanese subsidiarity site. Seems this just isn’t Amazon’s day. After failing to flex its own buying power, the online retailer was forced to remove more than 4,000 e-books from its site, unable to purchase the titles at cheaper costs. Netflix is having a rough week after accusations emerged that it pulled “The Bodyguard” from its line of streaming titles in hopes of capitalizing on the recent passing of Whitney Houston. The company denies the charge. All of these brands could learn a lesson or two from advertising legend Jimmy Smith, who, in honor of Black History Month, sat down with Advertising Age to discuss how he got into the business, as well as his mentors along the way, his take on the present state of diversity in the field. Amazon should also pay attention to the ways consumers are using their smartphones as shopping companions. A report says 29 percent of smartphone owners use retail-related applications. Sorry, Siri—you might be a great personal assistant, but that doesn’t mean we want to hangout with you at the mall. Speaking of mobile apps, Apple is counting down—or up, rather—to its 25 billionth app downloaded worldwide, with the lucky person to hit the milestone mark winning a $10,000 App Store gift card. As soon as she started at NBC News, Chelsea Clinton took flak from critics, who counted down the days until she was relieved of her news correspondent duties. Now, it appears the tides have shifted, with sources revealing the former First Daughter could be close to an extension of her contract. Maybe NBC can even work a cameo on “Community” into Chelsea’s contract now that the show has been set for a Mar. 15 return. That’s even earlier than AMC’s “Mad Men,” but here’s a sultry teaser to tide you over until January Jones Betty Draper Francis makes her way back to our television sets. And if you’re more of a Joan or Peggy fan, here’s something for you. While we’re not sure the ladies of “Mad Men” will attend this weekend’s Academy Awards, we do know Sacha Baron Cohen will be in attendance—as long as he doesn’t arrive dressed as a Middle East dictator. If you’re not sure whether you’ll watch the telecast, GQ magazine offers 100 reasons to tune in,, no, host Billy Crystal isn’t one of them. Still not planning to watch the Oscars? In that case, while everyone else is following red carpet fashions, you can check out the 10 most-followed brands on Pinterest. Meanwhile, social networking rival Facebook isn’t about to lose its marketing edge to Pinterest. According to leaked documents, Zuckerberg, Co. plan to upgrade the site’s premium ads at the end of the month. Leaking documents is like the corporate equivalent of cheating on a significant other. Maybe we should consult the people of D.C. on that one. Our nation’s capital was hailed as the best city for cheating by adulterer’s Website AshleyMadison.com. (Image via){/%BODYCOPY%} {%ID%}10931{/%ID%} {%DATAID%}8173e6b2-a50b-483a-87c5-0ff13f939ca6{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}2/24/2012 2:47:24 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/10931.aspx{/%LINK%} {%BYLINE%}PR Daily Staff

Ragan Insider   |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Target gets no love for ‘stalker’ Valentine{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/target-stalker-valentine.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Crisis Communications{/%KICKER%} {%CATEGORIESID%}5b5f5480-7a63-458a-90a4-0b98007ec3f7, 055d8a23-ee23-4f9c-a2f4-df030843f312, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9{/%CATEGORIESID%} {%CAPTION%}Give this to that someone special, prepare to get served with a special restraining order. Plus, Jay-Z, Beyonce trademark their baby’s name, price hike angers grieving Whitney Houston fans, Rafael Nadal upset with French puppets,, more.{/%CAPTION%} {%BODYCOPY%}Roses are red; violets are blue. I know that may sound pretty generic, but would you’ve rather I given this card to you? Usually such a happy place (at least for us) we’d expect Target to be a pink, red mecca of tenderness, affection around Valentine’s Day, but the store is in a bit of a lover’s quarrel with consumers who find its “stalker” card rather offensive. Maybe we’ll drop the idea of a card altogether, stick to something handcrafted like we used to do in elementary school. And if you’re not quite the artist per se, perhaps one of the people who worked on this hand-painted mural of David Beckham’s H&M ad on the side of a New York City building be of some assistance. We’d prefer it be one of Victoria’s angels, but … (via AgencySpy) If the rumors are true, Matt Lauer’s wife should expect something really good for V-Day,, by really good, we mean really expensive. He can afford it. According to sources, the “Today” host is willing to stay on the NBC morning show after his contract ends come December, but only if the price is right—a $30 million a year kind of right. Meanwhile, quirky gifts for your Valentine seem to be the trend this year. Speaking of quirky, if Blue Ivy wasn’t already one of the strangest celebrity baby names you’d come across recently, add to that the notion that proud parents Jay-Z, Beyonce have filed to trademark their daughter’s name. Yeah, because it’s that great of a name. Adele was the only name people might remember from Sunday night’s Grammys, where the soulful songstress deservingly belted her way to six awards, sweeping each of the categories she was nominated, included the most-coveted “Album of the Year.” And after the 2011 telecast posted its highest ratings in 11 years, marketers, advertisers were more than willing to shell out big money for air-time during this year’s program. CBS garnered an estimated $800,000 per 30-second spot. Since its Super Bowl debut, Clint Eastwood’s commercial for Chrysler—a company once thought had driven far too long on a spare tire—not only delivered the message that the company is bouncing back, but has even reaped the “Saturday Night Live” parody treatment, the real gauge of success. A successful surge in album sales both in the U.S., across the pond marred by the death of the late Whitney Houston has some fans outraged after discovering retailers hiked music prices of said albums, distastefully looking to turn a profit on such a tragedy. Tennis pro Rafael Nadal is also outraged, but it’s with a French TV puppet show that used his likeliness in multiple skits alluding to illegal drug abuse by the Spaniard, as well as fellow sportsmen from Spain. People are none to pleased with AT&T, as well, as many of its customers were upset upon learning some surprising limits placed on their “unlimited” data plans. In contrast, Ogilvy, Mather are aiming to please, using the first day of Social Media Week to launch Social@Ogilvy, its new means of bringing together the company’s digital experts from around the globe.{/%BODYCOPY%} {%ID%}10819{/%ID%} {%DATAID%}eaeab1a0-41a8-4b8f-a3d7-ade063cd2971{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}2/13/2012 2:59:57 PM{/%PUBLISHDATE%} {%LINK%}https://dev.prdaily.com/Main/Articles/10819.aspx{/%LINK%} {%BYLINE%}