Search Results (opinion)

Ragan Insider   |  Ragan Staff

Can you work at a PR firm and be a journalist?

A weekend column by Slate ’s Glenn Greenwald, which was picked up and summarized by liberal blog Talking Points Memo , blasts MSNBC for allowing former Newsweek reporter Richard Wolffe to guest host the news-commentary show “Countdown.” Wolffe left Newsweek earlier this year to work at Public Strategies, a corporate communications consultancy, a fact that isn’t disclosed when he appears on MSNBC—until now. (On air, Wolffe is referred to as a “political analyst.”) On Monday, MSNBC …

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4 ways to get more comments on your next blog post

These tips aren’t revolutionary. They basically follow the same rules that a newspaper columnist — or TV pundit — adhere to in their jobs. Express an opinion; make a claim, et cetera. Just make sure you’ve got tough skin. The comments may not be pretty.

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Job of the Day: Community/Media relations director

ABB Inc. is hiring a community/media relations diector. The primary responsibility of this position is to serve as a public spokesperson for the corporation on highly sensitive and controversial issues and to develop and execute local and national media relations strategies and messaging intended to mitigate risks and to maintain favorable public opinion towards ABB.

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Tips for monitoring online conversations about you and your clients

There’s lots of information and opinions flying around the Web and some of it’s about you and your clients. So how do you keep track of all this chatter? Dawn Foster, a freelance consultant, offers tips from her own arsenal of conversation monitoring. For instance, download TweetDeck to keep a close watch on what’s happening on Twitter. (Thanks to PerkettPRsuasion blog for pointing out this post.)

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Does Palin spokeswoman Meghan Stapleton know what she’s talking about?

Meghan Stapleton is an attack dog issuing blistering remarks to the press when someone speaks ill of the Palins. But her most recent remark has some people scratching their heads. Stapleton issued this statement before Levi Johnston, father of Sarah Palin’s granddaughter, talked to Larry King Wednesday night: “Bristol [Palin, mother to Levi’s daughter] is focused on going to college, raising Tripp and advocating abstinence.” Ahem . To the tape: During a February interview wit…

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Can Twitter predict next week’s sales figures?

A trio of writers at The Wall Street Journal believes Twitter is an ideal prediction engine for your company’s sales. “Imagine a company is releasing a new product into the marketplace and has spent a lot of money on advertising to create a ‘buzz,’” Huaxia Rui, Andrew Whinston and Elizabeth Winkler wrote in WSJ . “Our model would allow the company to track the buzz, determine whether the overall opinion is positive or negative and focus on specific areas of the country…

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Just launched: a Techmeme-like aggregator for media news

Web sites that aggregate news are a scourge. Ahem . [… Crickets …] Here’s a new one of those sites; it’s called Mediagazer , and it compiles the day’s top news and opinion stories about the media. The site looks and feels a lot like, Techmeme , which aggregates tech news. And that makes sense because Techmeme owns Mediagazer .

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Bloggers, like Rodney Dangerfield, get no respect

Blogger and communications professional Arik Hanson equates bloggers to comedian Rodney Dangerfield: Neither get any respect. “Bloggers get a bum rap from just about everyone these days,” Hanson wrote. “And I’m hear to say it needs to stop. Now. Not because I am a blogger. But, because it’s simply not warranted.” He debunked several myths about blogs, like “they’re just opinions.”

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5 critical PR moves Tiger Woods must make now

Fraser Seitel, a veteran PR pro and occassional Ragan.com contributor, explained on FoxNews.com the five critical PR moves Tiger Woods must make in light of his mysterious one-car accident. “So, [Tiger], as much as you value your privacy and as distasteful as the reality of this awfulness is, you really have no choice” but to go public with your story,” Seitel wrote. Related Ragan.com Why Tiger needs to be more forthcoming about the accident. Related Adweek Woods’ reputation …