Potty humor fuels robust social media campaign at Clorox
The Clorox Lounge offers moms a few minutes of sanctuary with giveaways, contests, coupons, and comic relief.
The Clorox Lounge offers moms a few minutes of sanctuary with giveaways, contests, coupons, and comic relief.
Hunter Public Relations zeros in on the essentials to give readers a snapshot of social and online media—and grows its subscription rate by 10 percent monthly.
A Vanity Fair interview with the pop star is a disaster for her image as America’s Sweetheart. PR professionals explain the way forward for Swift.
‘Milk’s favorite cookie’ might be up there in age, but it’s in its marketing prime. Just look at all the love Oreo got from its peers on Wednesday.
Find out which campaigns took the top spot in PR Daily‘s first-ever awards program for corporate do-gooders.
Whether you’re fresh out of college or already climbing the corporate ladder, a strong portfolio can help you outshine your competition in the job market.
@DeltaAssist and the airline’s Twitter Watch program help meet customer needs in real time.
And the nominees for Best Movie About Writers and Writing are … Plus, a refresher on ‘its’ vs. ‘it’s,’ when to use ‘myself,’ and more.
These brands and agencies make working with the media look easy—even though you know it’s anything but simple.
Admitting there’s a problem is the first step to getting help. Plus, J-schools now offering courses in ‘drone reporting,’ a ‘Dull’ and ‘Boring’ tourism campaign, a sweet résumé, The Onion’s vulgar Oscar tweet, Champagne vs. ‘Champagne,’ and more.
A number of brands flooded Twitter with messages related to the Academy Awards last night—some of those tweets rubbed consumers the wrong way.
Don’t reinvent the wheel. Steal a page from these companies—including G.E., Rolling Stone, Trident gum, MTV, and more—harnessing Twitter’s latest app.
The swag bag attendees get is worth how much?
Meanwhile, fake-outs of the viral meme have proliferated across the Web. Plus, the ‘viral formula,’ a dramatic shift in content marketing, how language affects our thoughts, just average winners, a PR Daily Oscars briefing, and more.
When Honda gave pinners $500 to stop pinning, it earned the carmaker not only hundreds of fans, but a top prize in PR Daily’s Digital PR & Social Media Awards.