Ragan Insider Christine Kent
Mayo Clinic exec: ‘Everything we do … can become part of brand journalism’
How thinking and working like reporters ensures Mayo’s content reaches as many audiences as possible.
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Ragan Insider Dorothy Crenshaw
PR lessons from Advertising Week
Though the NYC event may seem entirely focused on tech and marketing, there are many takeaways for PR pros as well.
Ragan Insider Lauren Gray
5 resources to help you with your pitch
Looking for some guidance to help your next email blast to reporters get some needed attention? These blogs, communities, and guides can help.
Ragan Insider Gini Dietrich
PR lessons from Weird Al Yankovic
Weird Al rolled out his most recent album, “Mandatory Fun,” to huge success. Here’s how he snagged the major press, and how you can do the same for your organization.
Ragan Insider Bruce Serbin
10 things clients get wrong about the media
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Ragan Insider Kristin Piombino
Why your content isn’t going viral
You create good content, so why isn’t anyone sharing it? This infographic explains, and offers ways you can tweak your content so people can’t wait to share it.
Ragan Insider Rob Reinalda
2 veteran journalists offer straight talk on PR techniques
Chitra Nawbatt of CTV’s Business News Network and Lauren Young of Thomson Reuters shared insights in a webinar by NASDAQ OMX and Ragan Communications.
Ragan Insider Adam Nowlin
Promote your blog with these 11 tools
Some you’ve heard of, and some you haven’t. Either way, they’re excellent traffic drivers.
Ragan Insider Evan Peterson
More venture capitalists now recognizing content as a solid investment
Ask Warren Buffett what he’d bet his billions on today as opposed to just a few years ago, he might just lean toward the likes of BuzzFeed. Plus, #TwitterFiction, speed writing, and more.
Ragan Insider Matt Wilson
Social media ups and downs for Super Bowl advertisers
Coke took a beating for a multilingual, patriotic ad, and Honda earned some ribbing with its ad calling the blowout a ‘great game.’ Other brands fared a little better.
Ragan Insider Adam Vincenzini
The 7 types of social media specialists
Which one does your company need to excel in the social media space?
Ragan Insider Kevin Allen
Wikipedia addressing sexism within its editorial elite
Not only is the site facing gender diversity issues, it has also taken disciplinary action over some top editors’ approach to transgender people.
Ragan Insider Bruce Serbin
10 things clients get wrong about the media
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Ragan Insider Kristin Piombino
Scholastic engages—and increases—Facebook fans with live author chats
Scholastic’s campaign to connect fans with favorite authors and experts successfully brings the print publisher into the digital realm.
Ragan Insider Michael Roth
Where do all the aging PR pros go?
With technology and mindsets changing at a breakneck pace, industry practitioners must stay current—or else become a burden or, worse, a punchline.
