Free giveaways may boost your follower count, but they don’t create community
The marketing director for a healthcare system argues that giving away free stuff to fans isn’t the best way to build your online community.
The marketing director for a healthcare system argues that giving away free stuff to fans isn’t the best way to build your online community.
Editing is idiosyncratic, of course, but these irksome elements should be universally shunned.
Rosanna Fiske, the chair and CEO of the Public Relations Society of America, questions the Post’s depiction of PR as an industry that makes ‘bad news sound not so bad.’
Michael J. Fox had a secret to his success, but this author—a PR professional—is willing to share.
Magazine editors are gearing up for their holiday issues. If you’re pitching them, you’ll want to follow these tips.
An email from a New Jersey-based firm to Chevron mistakenly landed in a Salon reporter’s inbox. That reporter savaged the oil giant for the email.
Have you heard about the mass awareness of a certain avian variety? Plus, why film producers keep hiring Justin Timberlake to “act” in their movies, a $69 iPad, good spellers are ‘duds,’ and more.
A beach vacation might be on the horizon for you, but for many magazine editors its time to plan holiday issues. That means you had better have your pitches ready.
A sports reporter turned PR pro hammers out some lessons from the spat between professional football players and the team owners.
One day after it was announced that Rupert Murdoch’s embattled media empire hired Edelman comes a major announcement that could help repair its image.
Feed the beast with these tips for kicking out content that will engage readers and improve your standing on Facebook.
More than 300 people have signed a petition encouraging the California Milk Processor Board to drop the campaign, which has sparked considerable outrage.
Here’s how a former journalist gets Kaiser Permanente the coverage it wants.
Tips from a duo whose videos have drawn millions of views.
A top official at the Public Relations Society of America weighs in on the PR implications of the shuttering of the News of the World.