Pokemon Go, ‘Star Trek’ and the Olympics are among the topics that communicators are using to promote health and wellness. They’re also having fun along the way.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
The platform says its tweet curation feature will eventually be extended to all users, and it is touting the tool with selected users. How will it compare to Snapchat and Instagram?
Rio 2016 is off to a somewhat smooth start—and perhaps even smoother for marketers and advertisers. Despite restrictions and reservations, here’s how much NBC stands to make.
Snapchat’s popularity has exploded on the social media scene—and the app’s user numbers are continuing to expand. Still curious how it works? Here’s a record-setting example from Taco Bell.
The preseason event came to a halt after paint on the field brought concerns about players’ safety. Many criticized the way communications were handled.
Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
Doctors are warning athletes to take extreme precautions when competing in water sports. #TheRoadtoRio is paved with two sets of ambiguous pictures of what’s happening in Brazil.
A few big-name brands are expanding their online reach. Here’s the gist of each organization’s upcoming video series, and how YouTubers are getting involved.
With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.
Do you use hit songs or classic tunes to relate to your audience? Data say you should. Here’s how to translate your organization’s message into sweet harmony.
Comic book nerds can rejoice: The company is offering rewards for interacting with them—and stands to gain a treasure trove of data in the process.
From animal shelters in the Midwest to coffee shops in California, business owners of all kinds are integrating Pokemon Go into their marketing strategies. Here’s the latest.
As the social media powerhouse struggles to maintain the ability to thrive, execs look to an old motto. Here’s the gist of the approach and how it resurfaced online.
Here are eight solid tips ensure your company’s summer program delivers a valuable experience for the interns and you.
