McDonald’s ‘Signs’ campaign draws mixed reactions
Though several think the new ad for the declining fast-food brand is touching, others aren’t ‘lovin’ it.’
Though several think the new ad for the declining fast-food brand is touching, others aren’t ‘lovin’ it.’
Brand messages should be consistent through website copy, advertising, press releases and elsewhere. Are yours?
You have a few more days to show us your Hitchcock-like video skills! Enter by Friday, Jan. 16.
Like the child who only wants her two front teeth back for Christmas, this author’s requests are fairly simple.
Take a moment from your nonstop workday to revel in the successes of the past year. You get five minutes. Go!
We’re one step closer to sharing the best social media work and announcing this year’s winners!
This week, PR, marketing, and social media pros can apply for a job at Google, which was awarded Glassdoor’s best place to work.
The holiday season is a great time for catching up on projects pushed to the back burner and planning for the year to come. It’s not the best time for making announcements.
Do you have what it takes to become your company’s ace reporter in the age of brand journalism?
Pitches, plans, placement, and media coverage were the themes of the 2014 Media Relations Awards. The judges admired entrants’ creativity and successes. Congratulations to each of our winners!
We’re giving you another week to show off the work you do that creates good. Don’t miss this last chance to show us your best work. Enter by Friday, Nov. 21.
In every one of our awards programs, video has been the most popular category year after year. Last year, video had resounding success as its own program. It is back this year and ready for your very best.
Nationwide Children’s Hospital took the extra steps to package a story with brand journalism elements to attract mainstream attention. It worked. Here’s how you can replicate their efforts.
You have a few more days to share with us how you mastered social media! You have just a few more days! Enter by Friday, Oct. 31.
We are one step closer to sharing the best work in media relations and announcing this year’s winners!