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Your writer and editor colleagues predict what your job will look like in 2017.

File this under “social media is not a fad.” Citing a survey by the Red Cross, CBC reports that “about one in five adults in the U.S. say they would use Facebook or other social media to try to contact emergency responders in a disaster.” Respondents also stressed the timeliness of response to activity in social channels. CBC states, “Of those surveyed, 74 percent said they expected help to come less than an hour after their tweet or Facebook post.” Take that social me…

Metrics old and new may soon slake the thirst for ROI in social media.

A survey by Travelodge shows that Britons are not only obsessed with staying connected online, but they take this obsession between the covers, too. According to The Telegraph, 72 percent of adults update their online networking profiles from bed, spending an average of 16 minutes checking social media each night. Here’s the rub: The activity could be hazardous — and not simply to the ignored significant other. “By texting, tweeting, and surfing the Web in bed, we are nodding off with a busy mind, wh