10 easy ways to spark engagement on your Facebook page
Want to keep fans coming back and interacting with your content? It’s not as tricky as you think.
Want to keep fans coming back and interacting with your content? It’s not as tricky as you think.
In this edition of the Week in Writing, learn all about movie-poster tagline writers, fake obituaries, a new marketplace for freelancers, and tips for email writing.
There will always be crises, and the media is still the top influencer of public opinion. Can your marketing department handle these issues on its own?
Corporate blogs launch daily, but there are potential pitfalls at every turn. Here’s help in making sure your effort succeeds.
The New York Times published photos of last year’s Halloween bash at a law firm that represents banks and mortgage companies. The photos suggest a certain insensitivity.
Ever meet the agency that says, ‘Of course, I can get your op-ed in the Times’? Better steer clear of that one—and these four other firms.
Although the entire industry saw a slew of negative comments online, the ratings of one major carrier flew way below the rest.
Using LMFAO’s anthem, one home proves you mustn’t wait for Christmas to string up some holiday cheer. Plus, the 25 best advertising films ever made, measuring PR’s value, academia takes on ‘Jersey Shore,’ and more.
Want employees to do the right thing? Draft guidelines that help them understand your expectations.
It’s not only about whom you know. It’s also about who knows you.
The websites owned by Gawker Media attract as many page views as The New York Times. Much of that success is thanks to their sexy headlines. Here’s how they do it.
Protecting your brand in a firestorm of public backlash can carry a huge price tag, one comparable to—gasp!—your legal bills.
Editing copy that’s literally etched in stone, flexing your writing muscles, protestor vs. protester, subject-verb number agreement, and more.
Opinion page editors explain how to grab their attention and improve the odds of landing in this popular section of the newspaper.
Because what’s a movement without a well designed logo? Plus, iPhone 4S breaks record; Twitter trademarks ‘tweet’; Four Loko takes on the media; and it’s Chicago Idea Week.