Ragan Insider Justin Joffe
How to navigate the jump from executive communications to thought leadership
Read on for tips about how to think about the balance between executive comms and thought leadership.
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Media RelationsBrian Pittman
3 timeless tips to score more press
There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
The Consultant is InTom Corfman
The SEC securities fraud lawsuit affects your sustainability report. Here’s how.
The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company.
Employee EngagementOlivia Lucero
How to encourage employee-generated content
Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.
Case StudiesAllison Carter
Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
Winning CampaignsJohn Cowan
B&G product launch wins in the face of stiff opposition
Gillian Small PR faced competition for consumer attention in a tumultuous news environment. Its work has earned first place in the ‘Grand Prize: Media Relations Campaign of the Year: Under $10,000’ category in Ragan’s 2021 Media Relations Awards.
MarketingAndrea Mocherman
5 considerations to nail your rebrand
Here’s a look at lessons from one communicators recent experience shepherding her organization through the process.
Daily ScoopEmma Atkinson
Wells Fargo defends hiring practices, YouTube changes ad, creator features and short-form video ranks No. 1 for social media engagement
Also: TikTok will now allow users to credit creators of viral trends.
PR IndustryTed Kitterman
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.
MarketingJustin Joffe
These SEO trends can help your content rank higher in search
Read on for SEO trends from Semrush’s “State of Search 2022” study.
Daily ScoopEmma Atkinson
GrubHub’s ‘free lunch’ promotion in NYC goes awry, Netflix’s latest layoffs thwarts DE&I progress and consumer preferences for companies to address Buffalo shooting
Also: The U.S. Women’s National Team has paid their dues on the soccer field. Now they’re finally being paid fairly.
Social MediaAndy Amsler & Kristina Villarini
5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama
The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform.
Daily ScoopEmma Atkinson
Starbucks covers travel for abortion, gender-affirming care, Ryanair CEO lets loose on Boeing and Americans want companies to take a stance on abortion rights
Also: Airbnb’s newest promotion will let you can-can with the best of ‘em at Moulin Rouge.
A Day in the LifeTed Kitterman
Focus on serving clients, says Bospar’s Curtis Sparrer
The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm.
The Consultant is InNick Lanyi
How a lack of crisis planning creates more issues
Recent headlines underscore the need to prep for the inevitable.
