The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
The Federal Trade Commission alleged that the company misled people about the amount of money they could make as drivers. Though it settled, Uber admitted no wrongdoing.
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
Looking for a new job opportunity—and a move across the pond? Snap is looking to staff its new international headquarters in London.
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
The retail giant’s CEO has been live-casting parts of meetings, intros to speeches and other events. Whoever thought Geena Davis would be thrilled to sit for an interview in Sam Walton’s old office?
If you manage social media profiles for your organization or client, heed these changes that the platform is rolling out.
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
Instead of gifting another set of touchscreen gloves or an AP Stylebook, consider these alternative approaches.
This 2010 holiday video features our own Bill Sweetland, who is retiring at year’s end and whose abundant contributions to Ragan Communications will be sorely missed in 2017 and beyond.
The agriculture titan brings its audience along for the ride, from planting through cultivation all the way to harvest. How might you use real-time video to promote your brand?
Early last century, a group of artists used ‘surrealism’ to describe the content of their dream-like expressions. Now, folks are using it to characterize extraordinary world events.
Strategic planning can be valuable to any business. Before you launch your next campaign, consider these frugal approaches.
