And just when it seemed the industry’s gender gap was narrowing. Plus, results from Zagat’s first-ever coffee survey, using a latte to get around the Times’ paywall, how to avoid getting ‘Google Slapped,’ literature’s most memorable fights, and more.
Here are ways to sift through the raw numbers and find meaningful information about how well your online content is doing.
A guide to getting legitimate search engine traction in your online posts and updates.
Women possess more of the language protein, according to new research. But does that make them savvier communicators? PR people aren’t so sure.
Specifics about how to use these three punctuation marks can be confusing. Here’s some help.
The most attractive headlines are descriptive, simple, and slightly racy. Here’s how to write a good one every time.
Do you need a new way to get your social media fans talking? Any one of these ideas should do the trick.
You’ve frequented a bar and grill—but a bar and bill, not so much. Plus, Budweiser and Pepsi team up against Coca-Cola, remembering Aaron Swartz, creating a winning meme, why boredom at work is good, and more.
Should the boot kick the can or do we put down the dog? The decision is yours. Plus, McDonald’s swaps toys with books for ‘Happy Readers’ program, Veruca Salt’s memoir, Babe Ruth on social media, pre-breakfast blogger to-dos, and more.
Public relations pros frequently bemoan the practices of their peers. The author is calling for a yearlong moratorium on such carping, in favor of offering solutions.
Let’s hope it doesn’t become the butt of too many jokes. Plus, Super Bowl ad slots almost gone, what we miss reading the newspaper, coffee patrons pay it forward, most expensed restaurants, and more.
Are you guilty of making any of these prevalent spelling, word usage or punctuation flubs?
Plus, a word on our year-end coverage.
Meanwhile, another mashup looks back on the year in film. Plus, ‘A Christmas Story’ added to the National Film Registry, the bacon Yule log, tech brands as holiday icons, food trends of 1912, Cadbury marketers are already honed in on Easter, and more.
Does a Google search turn up nasty results for your company or client? Consider adopting these tips; it will help the good stuff rise to the top.
