Standing out in the digital landscape is no walk in the park. These tactics can help you craft messages that captivate audiences and boost engagement.
It’s crucial to craft content tailored to those who are purchasing your products or services. These steps can help ensure you’re providing top-notch information for your consumers.
Want to produce online content that will capture attention and boost your sales? Consider these ideas.
As corporate news dries up over the summer, you might be tempted to ease up on your content strategy. However, the lull could be a perfect time to get your story covered.
With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.
Facebook has removed some third-party programs for targeting audience segments. Here’s how organizations can forge ahead with Facebook’s native tools.
Without that crucial payoff, you’ll lose the recipient—maybe just that once, but possibly forever. Limit your risk by focusing on their needs and wants. Here are a half-dozen approaches.
Developing new customers is an important part of any marketing strategy, but repeat buyers spend more—and help promote your brand. Here’s why you should keep talking to them.
As more organizations embrace the strategy, brand managers across industries are looking to refine their techniques. See how your content type and posting frequency measures up.
The platforms are turning to original shows and must-play commercials placed before user content, in an effort to increase revenue streams and to entice marketers and PR pros.
Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
With the mad rush to draw engagement to blogs and websites, content managers are turning to captivating images to lure readers. Try these tricks to pump up your efforts.
When it comes to crafting articles and producing videos that make stakeholders rave, it’s all about keeping your goals—and your audiences—in mind.
Without being able to time travel, how can PR pros know the right time to publish material for their niche? Here are some questions to direct your efforts.
Ephemeral communication has become a crucial part of a successful content strategy, but would Snapchat, Instagram Stories or Facebook Stories better serve your goals?
