5 reasons that reporter isn’t calling you back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Last week, the author explained what annoyed journalists about PR professionals. This week, she discusses how to connect with the media.
You saw the ‘stuff PR people say’ video. Now it’s the media’s turn. What do you think?
A journalist and communications strategist explains three secrets to interview preparation.
Major media outlets use tweets primarily to broadcast their stories, and many journalists are no different, a study says. But you can still connect with and pitch to them through Twitter.
Working with a journalist who just isn’t hoisting it aboard? Maybe he’s faking it—or maybe he truly doesn’t get it. Here’s how to find out and respond.
Tired of journalists ignoring your emails and calls? Follow these tips to build a solid relationship with them.
Besides writing about the lockout, the bored basketball writers of America are finding a variety of ways to stay busy.
Landing coverage won’t do your company any good if the reporter gets the facts wrong. How to make sure reporters tell your story accurately, every time.
A reporter calls and is looking into alleged misconduct by your organization. Don’t panic; there are ways to make your case.
The steps you take before an interview can be as important as the ones during it. Here, those steps are outlined. You’ll want to bookmark this one.
92 percent of journalists have a LinkedIn account, a study says. Here’s how to use the platform to find someone who will write about your organization.
Ask yourself these questions before wasting any reporters’ time. They’ll thank you.
The relationship between a PR professional and a journalist doesn’t have to be contentious. Here’s some advice to help it flourish.
For instance, what’s the difference between pitching a B-to-B story and a B-to-C story? Find out the answer to that and other questions here.