Big news in the public relations industry this week: It has been redefined, literally—though how effectively remains a matter of no small debate. Here’s the reaction.
Spurred by job projections through 2020, a professor surveyed her students and garnered fascinating insights into what the next generation is thinking.
Not such a small world, anymore. Plus, Target pulls offensive Whitney Houston card, ‘The Lorax’ gets boycotted, why Twitter might be an essential work skill, leg bombing, and more.
They continue to turn up. Just don’t mix them up.
Savvy and successful companies are telling their own stories in an engaging way. Are you?
Months after a deadly stage collapse, Grammy winners Sugarland are defending themselves in courts of law and public opinion. Some aren’t buying it.
The latest athletes to become cultural phenomenon hold at least five lessons for PR professionals and marketers.
What it’s like to obsess over usage and syntax when most everyone cares only about page views. Their unenviable lot—and more—in The Week in Writing.
If a blogger sends you a request to review a product and you don’t have expensive tools to measure his or her influence, pose these key questions.
David C. Rickey, the secretary and chair of the PR Defined Task Force, responds to the robust debate about the three possible definitions of ‘public relations.’
Even in the age of social media. Those are the words of Forbes contributor Haydn Shaughnessy. Sounds like fightin’ words.
Think there’s no time to tackle that stack of papers on your desk or the mounting pile of clothes in your closet? You won’t after you read this advice from a professional organizer.
Just in time for a lonely Valentine’s. Plus, Obama’s 2012 campaign playlist, Mark Zuckerberg set to make taxpayer history, Frisbee ban lifted, Nancy Pelosi attacks Stephen Colbert, Twitter comedy training, and more.
During the two-year doping probe, the seven-time Tour de France winner’s PR defense was artful, says the author.
Gamification doesn’t have to be all about marketing. NASA, Marriott, and one pharmaceutical company are tapping games for PR purposes.
