Ragan Insider Jenn Pedde
A community manager is not …
Your organization needs a community manager! Unless, of course, it doesn’t. The author lays out the particulars to help you decide.
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Ragan Insider Matt Wilson
Report: Brands with large followings aren’t necessarily sociable
A research report from Cole & Weber and The Palmerston Group found that people with the most loyal followings aren’t necessarily those with the biggest friend counts.
Ragan Insider Alan Pearcy
The most dramatic reading of Mac & Cheese ingredients EVER
I feel a surge of coffeehouse snaps coming on. Plus, offensive children’s books, Build-A-Bear goes high-tech, leading your team of creative geeks, inappropriate ‘Sesame Street’ spoofs, the biggest branding mistake, and more.
Ragan Insider Arik Hanson
A 2012 social media checkup for brands
The questions you need to be asking to determine the health of your social media efforts.
Ragan Insider Alan Pearcy
Justin Timberlake teases new Myspace redesign
But can he breath SexyBack into the brand? Plus, retailers’ Halloween woes, National Coffee Day freebies, Pizza Hut debuts its ‘Cone Crust,’ the coolest brands in the U.K., a global bacon shortage on the horizon, and more.
Ragan Insider Michael Sebastian
NY Times: ‘PR folks love to rub out’ great quotations from stories
David Carr, media columnist for The New York Times, takes on the controversial topic of quote approval in the political and business press. PR folks catch much of the blame.
Ragan Insider Ragan Staff
Startling vintage family medicine ads
With ‘predigested’ baby food from Anheuser-Busch, both dad and child are getting bottles. Plus, PB&J gets banned from the lunchroom, Heineken almost gets cubed, the McRib gets delayed, volunteer ninjas get loud moviegoers, and more.
Ragan Insider Matt Wilson
PR ploy or engagement coup? New Best Buy chief working on sales floor
In his first week on the job, the electronics retailer’s chief executive is trying to silence critics by spending time as a salesman. What else is he communicating?
Ragan Insider Shelly Kramer
Moms’ tech habits—and what they mean for brands
Moms are turning to blogs to enhance their parenting skills, according to the third annual BlogHer eMoms study. The author dives deep into the study and its implications.
Ragan Insider Alan Pearcy
Amusing new Ragu ad angers One Million Moms
The commercial reawakened our most repressed childhood memory—in hilarious fashion. Plus, ‘Price is Right’ holds male model contest, lunch breaks disappear, the worst/best ‘Call Me Maybe’ parody, a Shark Week drinking game, and more.
Ragan Insider Matthew Royse
The 7 Cs of building a social media strategy
From community to conversion, the author provides a guide for any brand or person looking to build a presence on social media. Bookmark this one.
Ragan Insider Matt Wilson
Chicago commuters help create app for the city
A mass effort for mass transit: Designing Chicago, a project from Greater Good Studio, aims to find out what public transportation riders want in order to build the app they need.
Ragan Insider Alan Pearcy
Durex issues 150,000 condoms to London Olympians
Wonder how that figures into their training schedules? Plus, results of AskMen’s Great Male Survey, Oxy tackles ‘man-sized’ acne, buses in South Korea smell like Dunkin’ Donuts, a belated Happy National Tequila Day, and more.
Ragan Insider Mark Emery
5 common mobile myths debunked
So, you think your smartphone audience is distracted or that the mobile Web is the same, just smaller—well, think again. Here’s the reality behind five common mobile myths.
Ragan Insider Alan Pearcy
‘Playboy’ reveals women’s historic influence on men’s hair
And reaffirms the bunny’s rightful place in history. Plus, Sheryl Sandberg named Facebook’s first female board member, inside the world’s largest McDonald’s, 10 offensive products, the end of the 9-to-5, and more.
