Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.
Communicators cited high costs, low-value leads, poor speaker spots and subpar media coverage as cons to attending events. Here’s how to avoid them and get your money’s worth.
Tap into Sarah Hurwitz’s experience at the Leadership & Executive Communications Conference.
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.
It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort.
You might think the PR industry is filled with cocktail parties and client successes, but it’s a stressful career that requires hard work. Here’s how you can navigate it.
Check out this year’s most impressive campaigns.
Many health care marketers view content as a powerful engagement tactic, but many struggle to measure effectiveness and to create consistently high-quality articles and videos.
Most producers are bombarded with hundreds of pitches per day, so what does it take to make yours stand out? Consider these strategies for a successful TV pitch.
Next time you watch pro athletes compete, take in all the different messages exchanged, from set plays to hollered instructions in the heat of the action. Consider these examples and tips.
Join the craft beer revolution with this week’s featured job opening. Plus, check out a roundup of open positions.
These blunders get in the way of potentially powerful collaborations.
When a tragedy strikes—such as the mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
After deadly gunfire by an employee, the organization issued a response that confirmed facts and offered both condolences and counseling services. Here’s what PR pros should keep in mind.
People are lying on their LinkedIn profiles. Find out what sections employers should be wary of, and why job seekers should avoid dishonesty. Plus, check out a roundup of open positions.
