5 things an engineer learned about PR and marketing
The author has a background in industrial engineering, but he’s spent the last eight months in the marketing department. Here are his observations.
The author has a background in industrial engineering, but he’s spent the last eight months in the marketing department. Here are his observations.
Trying to tie your copy into the London Games? A Sports Illustrated reporter offers tips. Plus, a writer opens for a musical act, a scribe (who’s not named Gore Vidal) is remembered, an idea for English teachers, and more.
Working with clients can be more stressful than handling a crisis or pitching the media, yet client relations is among the most important PR skills. Here’s some advice.
In a blog post for The New York Times, university professor Helen Sword says these words are sucking the life from our prose. And the problem is widespread.
Last week, Chick-fil-A CEO Don Cathy said his company supports traditional marriage, sparking a social media firestorm and boycott that has yet to subside.
This means you, PR professionals!
The industry has been working to establish measurement standards, and it’s definitely making progress. Here’s what you need to know.
The shooting spree at a Colorado cinema warrants compassionate and accurate media coverage, but how should your organization respond in the aftermath of a disaster?
Facebook has stayed quiet about the rumored ‘want’ button, but brands—including those in the B2B world—shouldn’t delay planning for its debut. Here are three things to consider.
In fact, it misses several of them, the author—a TV journalist turned media trainer—of the new HBO series.
The Obama campaign is pounding away at Mitt Romney’s tenure at Bain Capital and his failure to release more income tax returns. As Romney launches a counterattack this week, we explore the lessons for communications professionals.
A veteran public relations professional argues that members of the PR industry need to do more to help its reputation. What do you think of his assessment?
From an annual report to a wedding proposal, here are the uses of the popular way to present information online—with examples of each one.
Ever wondered why Spam can stay in your cupboard forever? Here’s your answer. Plus, LeBron’s questionable tribute to a golf icon, Team USA uniforms made in China, tweets from 2006, a PR major says college is for finding a husband, and more.
More than you think. Plus, changes to the AP style on … style, authors in movies, a chat with a New Yorker staff writer, and more.