Consider these insights from retailers that faced backlash for several costumes that consumers called inappropriate, along with universities looking to stop problems before they happen.
The Netflix hit’s second season becomes available Oct. 27, and fan excitement has been boosted by robust campaign messages and partnerships. Here’s what communicators can take away.
Robert Scoble is facing mounting criticism after allegations that he inappropriately interacted with women at events and more over the past decade have surfaced.
Huddle up! Draw up your crisis strategy, do a walkthrough, be prepared to move swiftly down the field, and don’t be afraid to call an audible.
No matter what sort of communicator you are, it’s essential to sense where PR ends and pandering begins.
To reach the presentation pinnacle, it’s essential to promote yourself, study previous presenters, practice, and prepare for technical difficulties.
These helpful ideas can inspire you.
Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.
With red balloons and stencils, promoters of Stephen King’s horror film gave fans a fright that they eagerly shared on social media. Here’s how to replicate that success.
When blogs, podcasts and other material are plastered with ads, audiences lose interest. Free content can create customer loyalty and excitement. Here’s how.
As the nation reeled and rumors mixed with facts, hospitals and their communications teams sprang into action. Here are takeaways for planning for unthinkable events.
The fast-food chain is tweeting ideas to the e-commerce giant every hour. The move has garnered headlines, but the platform’s users are skeptical.
Video—especially in real time—is the prevailing content craze. Here’s practical guidance on how to succeed using this popular medium.
Independent writers usually work with multiple outlets. Here’s how to engage with these prolific contributors—and transform a single pitch into multiple stories.
Don’t treat those you meet as stepping stones to greater opportunities. Here’s how you can nurture your new connections.
