Brand managers have a slew of tools for creating, launching and analyzing campaigns, and that can be overwhelming. Organize your efforts and gauge your success with these free resources.
Use your website to attract patients by following these important rules.
The social network geared to professionals can offer many engagement opportunities, and you don’t have to break the bank to be successful. Follow these tips.
The publisher announced on Monday that it was not publishing the provocative reporter’s book, and on Tuesday, Breitbart said it had accepted the editor’s resignation.
Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
Wondering when you should share your articles, images and videos on Facebook, LinkedIn, Pinterest and more? Use this infographic as a guide.
This coming holiday should serve as a reminder to be grateful for what you’ve learned and pass your wisdom along. Here are decades of insights from more than a dozen PR and comms pros.
The professionals’ go-to platform offers more than job-searching and recruiting possibilities. Check out what’s most relevant on the site to help meet your career goals.
Is your organization training employees how to use email judiciously? Or is digital carelessness setting you up for a lawsuit? We asked attorneys for their advice.
The chocolate maker racked up love after sending replacement candy to a college student who tweeted that his bar was stolen.
Want to reach today’s mobile-focused consumers? Use your noggin—and your smartphone. Here’s how, from recent Yieldr data.
Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.
How to balance enthusiasm and detachment, passion and logic, factuality and eloquence, in your public speaking? One veteran offers some practical wisdom on these delicate subjects.
TV news is still one of the most highly visible forms of media coverage. For PR pros looking to garner attention for their clients and organizations, consider this infographic’s insights.
