Kroger’s Kristal Howard shares the blueprint for thriving amid disruption
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
Also: HBO Max reunites the cast of ‘The Fresh Prince of Bel-Air,’ MTV’s Video Music Awards show nabs 6.4M viewers, Facebook might block news sharing in Australia, and more.
A Miami agency is trying to reach audiences who are proving difficult to convince that masks are a necessary inconvenience.
Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.