Using music to tell your brand’s story
Do you use hit songs or classic tunes to relate to your audience? Data say you should. Here’s how to translate your organization’s message into sweet harmony.
Do you use hit songs or classic tunes to relate to your audience? Data say you should. Here’s how to translate your organization’s message into sweet harmony.
The social media site is rolling out a new feature for events managers to promote their pages. For marketers seeking to ‘build a following’ or ‘get people to your events,’ here are the details.
Getting on TV can boost credibility and brand awareness. Here’s how to turn a broadcast feature or live interview into evergreen content for your client or organization.
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.
The social media outfit is in hot water after sources revealed how it determines content for the site’s ‘trending section.” Here’s how reps responded.
A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
The African-American abolitionist will replace Andrew Jackson’s visage on the front of the paper currency. Alexander Hamilton remains on the $20 bill, joined by suffragettes.
A batch of one-time patrons is not enough to sustain any business endeavor. Use these tips to ensure that visitors stay on your site, come back for more and eventually become customers.
Anyone, anywhere can self-publish on the popular networking site. One communications manager advises abiding by these rules to ensure your post doesn’t fall flat.
Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.
From Grammar Girl’s weekly batch of helpful tips to guidelines on self-publishing, the array of options will prove helpful to scribes of all types.
It’s likely that one of your competitors has been quoted in a high-profile story about a topic that falls within your institution’s expertise. Don’t get frustrated; these tips can help.
Health care communicators often promote the same ailments and observances year after year. These tips can help transform a lackluster story into a news gem.
Learn writing mechanics, grammar rules, word histories and more from these useful sites. One even offers rhymes, antonyms and ‘sentences with’ options.