‘Oversharenting’ hurts People mag’s Jessica Simpson cover sales
Poor baby Maxwell. Plus, overpaid CEOs, the Zappos corporate culture, Twitter’s like Santa Claus, ‘Mad Men’ season finale excitement, the weekend in sports, and more.
The newish phenomenon of “Oversharenting,” when parents share too much information about their kids, strikes again. This example involves the People cover featuring Jessica Simpson’s new baby girl, Maxwell—and it’s cost the magazine a bundle. The price tag for the June 11 issue was a reported $850,000, but it only sold 950,000 copies, less than the title’s weekly 1.3 million average. Let that be a lesson to you and your “superbaby,” Tom and Gisele.
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